#cmoaspect


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“Marketing is not just about selling, it’s about educating, problem-solving, and making a real impact,” said Karthik Kumar, Associate Vice President, Growth Marketing, Qseap Infotech Pvt Ltd.

What inspired you to step into the world of marketing, especially in the IT space? I got into IT marketing because it’s the perfect mix of strategy, creativity, and technology. It’s not just about selling, it’s about educating, problem-solving, and making a real impact. Marketing in the IT/cybersecurity industry can be tricky! What’s the biggest […]

“Marketing is not just about selling, it’s about educating, problem-solving, and making a real impact,” said Karthik Kumar, Associate Vice President, Growth Marketing, Qseap Infotech Pvt Ltd. Read More »

“I see challenges as opportunities to do things differently and experiment,” said Arvind Lakshmiratan, Chief Marketing Officer, Inspira Enterprise

What inspired you to step into the world of marketing, especially in the IT space? Early days of having a good mentor who helped me understand my capabilities and gave me the right opportunities in marketing. Marketing in the IT/cybersecurity industry can be tricky! What’s the biggest challenge you’ve faced, and how did you tackle

“I see challenges as opportunities to do things differently and experiment,” said Arvind Lakshmiratan, Chief Marketing Officer, Inspira Enterprise Read More »

“The best marketing teams don’t just execute campaigns; they drive business transformation,” said Ashwany Pillai, Global Head of Marketing, Network Intelligence.

What inspired you to step into the world of marketing, especially in the IT space? My marketing journey began quite interestingly at a time when digital transformation was just picking up pace. What drew me in was the fascinating intersection of human psychology and technology—how the right message at the right time could bridge the

“The best marketing teams don’t just execute campaigns; they drive business transformation,” said Ashwany Pillai, Global Head of Marketing, Network Intelligence. Read More »