“I see challenges as opportunities to do things differently and experiment,” said Arvind Lakshmiratan, Chief Marketing Officer, Inspira Enterprise

What inspired you to step into the world of marketing, especially in the IT space?

Early days of having a good mentor who helped me understand my capabilities and gave me the right opportunities in marketing.

Marketing in the IT/cybersecurity industry can be tricky! What’s the biggest challenge you’ve faced, and how did you tackle it?

I see challenges as opportunities to do things differently and experiment. Being conscious of the environment and making the right choices for the business is probably a daily challenge we all face as marketers.

Marketing teams are the backbone of any brand—how do you build a high-performing team and align their goals with other departments?

Building a high-performing team is all about getting to understand each individual’s unique capabilities and allowing them to work in an environment that’s stimulating. A shared vision helps to align goals and objectives to ensure we are all on the same path.

What legacy do you hope to leave behind as a marketing leader?

I would say trust and value to the business.