Dr. Anubha Upadhyay has been recently appointed as the Vice President, APAC Go-to-Market Solutions at Teleperformance. CXO Junction extends heartfelt congratulations to her on this pivotal role.
Dr. Anubha Upadhyay
A results-driven leader with over 15 years of experience at the intersection of tech and marketing, passionate about crafting strategies that drive growth and innovation in dynamic markets. She has led cross-functional teams to deliver integrated solutions that empower global brands to exceed their goals. Her journey includes 11 transformative years at Google, where she drove revenue growth across APAC as Regional Sr. Product Marketing Manager for Google Ads, and a PhD in Marketing & Communication, complemented by executive education from Wharton and NUS Business School. With expertise spanning customer acquisition, sales enablement, and data-driven strategies, she thrives on building inclusive, high-performing teams and mentoring emerging talent. Outside work, she is a DEI advocate, microlight flying enthusiast, and proud parent, always eager to connect with like-minded professionals passionate about leveraging technology for meaningful change.
About her previous roles:
Prior to her current role, Dr. Anubha Upadhyay gained extensive experience across renowned organizations like Google, Quidco, Stellar Information Systems, TNT Express, and Indian Oil Corporation. At Google, she held pivotal positions, including Regional Sr. Product Marketing Manager for Google Ads, leading high-impact campaigns that drove SMB growth and APAC revenue. She also spearheaded innovative strategies for “Think with Google,” enhancing brand awareness and readership, and launched global content tools for SMB marketing success. At Quidco, she conceptualized and executed multi-channel campaigns that boosted brand visibility and sales for 3,000+ partners. Her leadership at Stellar Information Systems saw successful go-to-market strategies for diverse product launches, while at TNT Express, she led rebranding initiatives and optimized pricing strategies. Early in her career, she contributed to customer loyalty research at Indian Oil, building a solid foundation in data-driven marketing and strategic execution.
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