What inspired you to step into the marketing world, especially in the IT space?
The opportunity to bridge complex technology with real business value, helping companies understand how the right solutions can protect and empower them in a digital-first world.
Marketing in the IT/cybersecurity industry can be tricky! What’s the biggest challenge you’ve faced, and how did you tackle it?
As a Newcomer, the biggest challenge I faced was simplifying highly technical content without losing its value – tackled by close collaboration with subject matter experts and focusing on real-world use cases that resonate with our audience.
Marketing teams are the backbone of any brand. How do you build a high-performing team and align their goals with other departments?
To build a high-performing team, you need clear goals, a strong culture of collaboration and continuous learning. Aligning with other departments starts with open communication and a deep understanding of how marketing supports overall business objectives.
What legacy do you hope to leave behind as a marketing leader?
I hope to leave a legacy of driving meaningful connections between Cybersecurity Solutions and the real-world challenges Businesses face – building trust, empowering teams and elevating marketing as a Strategic Growth driver in the B2B Technology space.
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