Kaustubh Chandra Joins ServiceNow as Chief Marketing Officer – India

CXO Junction extends warm congratulations to Kaustubh Chandra on his appointment as Chief Marketing Officer – India at ServiceNow.

In an era where B2B marketing is no longer measured by visibility alone, but by its direct impact on revenue, pipeline velocity, and market leadership, Kaustubh Chandra stands out as a rare leader who has successfully fused brand, demand, digital sales, and operations into one unified growth engine.

A seasoned B2B growth leader, Kaustubh is widely recognized for building marketing-led growth engines that directly impact revenue, pipeline velocity, and market expansion. Most recently, as Chief Marketing Officer and Head of the Digital Sales Group at Airtel Business, he led integrated go-to-market strategies across India, South Asia, and global markets including APAC, EMEA, and the Americas.

In his previous role at Airtel Business, Kaustubh unified marketing, digital sales, sales operations, and enablement into a single, data-driven growth framework, enabling sharper customer acquisition, scalable GTM execution, and predictable business outcomes across enterprise, mid-market, and SMB segments. He has also been at the forefront of leveraging automation and generative AI to enhance marketing effectiveness and GTM productivity.

As Kaustubh takes on this new role at ServiceNow, his leadership is expected to further strengthen the company’s marketing impact and growth agenda in India.

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